In the
Driver's Seat
Conversations hosted by Penny Lane — founder and CEO of The Perfect Cosmetics Company — with the leaders, trailblazers and entrepreneurs who carved their own road to success.
The Series
What drives you to succeed?
In the Driver's Seat shines a light on unconventional success stories. Each episode takes a journey into the lives of leaders, trailblazers and entrepreneurs who have carved a unique path to success. In a world of short attention spans, audiences watch for more than 11 minutes of every 12 minute episode. That is almost the full duration and it has made the show a standout performer across the network.
Hosted by Penny Lane
Resilience, drive and the roads less travelled
Penny Lane is an Australian television presenter, entrepreneur and founder of the multi million dollar global skincare brand, The Perfect Cosmetics Company. Best known from over 20 years on Australian morning television, she has built the longest standing skincare range on morning show TV.
On In the Driver's Seat, Penny interviews leaders, founders and unconventional thinkers, uncovering the real stories behind success. She asks what others won't, says what others avoid and does it with warmth, intelligence and just enough cheek to keep people leaning in. She does not take herself too seriously, which is exactly why others open up.
Jump in and join Penny as she navigates the roads less travelled.
Behind the Scenes
Inside the studio
From set design and make up to the interview chair, the show is built around bold stories and high performance lives.
Featured Guests
Leaders, creators and unconventional thinkers
Each episode brings someone into the driver's seat of their own story. Founders, artists, advocates and performers navigating ambition, resilience and what success really looks like. Penny has sat down with an extraordinary mix of names including actors John Jarratt and David Wenham, Melbourne identity Mick Gatto, TV personalities Shaynna Blaze and Barry Du Bois, Olympic swimmer Michael Klim, former 7-Eleven and Blockbuster CEO James Keyes and criminal psychologist Tim Watson-Munro.
Watch Now
Jump in and join the conversation
Catch the latest episodes on Ticker News and explore more brand video on YouTube.

